Marketing & SEO

Google Analytics, 3rd Edition

Google Analytics, 3rd Edition

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into cus… Read More »

Technical Blogging

Technical Blogging

Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how. You’ll learn how to promote your blog, understand traffic statistics, and build a community. And once you’ve built it, you’ll learn how to … Read More »

Getting Started with NativeScript

Getting Started with NativeScript

NativeScript allows you to build a fast cross-platform application that has a native UI. NativeScript is a true cross-platform framework that generates native speed applications using the native components of the host platform, all using JavaScript. Although NativeScript allows you to build your application in JavaScript, you have full acces… Read More »

Search Engine Optimization All-in-One For Dummies, 3rd Edition

Search Engine Optimization All-in-One For Dummies, 3rd Edition

The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effect… Read More »

Google AdWords For Dummies, 2nd Edition

Google AdWords For Dummies, 2nd Edition

Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, ... Read More »

Search Engine Optimization For Dummies, 5th Edition

Search Engine Optimization For Dummies, 5th Edition

Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make yo… Read More »

WordPress 3 Search Engine Optimization

WordPress 3 Search Engine Optimization

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO c… Read More »

Drupal 6 Search Engine Optimization

Drupal 6 Search Engine Optimization

This is a practical, hands-on book based around sound SEO techniques specifically applied to Drupal. Each chapter starts with a brief overview of the important concepts then quickly moves into practical step-by-step actions you can take immediately. Throughout the book, you’ll get clear instructions and detailed screenshots, so you can… Read More »

Google Advertising Tools, 2nd Edition

Google Advertising Tools, 2nd Edition

With this book, you’ll learn how to take full advantage of Google AdWords and AdSense, sophisticated online advertising tools used by thousands of businesses large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google’s advertising programs in parti… Read More »

Letting Go of the Words, 2nd Edition

Letting Go of the Words, 2nd Edition

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in t… Read More »

Google Power Search

Google Power Search

Behind Google’s deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google’s powerful search-refinement features, so you can quick… Read More »

eBay Commerce Cookbook

eBay Commerce Cookbook

Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through a wide set of eBay APIs—including Magento, … Read More »

Facebook Marketing For Dummies

Facebook Marketing For Dummies

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network’s built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. Thi… Read More »

Landing Page Optimization

Landing Page Optimization

A fully updated guide to making your landing pages profitable. Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on … Read More »

Inbound Marketing

Inbound Marketing

Stop pushing your message out and start pulling your customers in Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increas… Read More »


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